They were lucky.Įxample showing a negative SEO attack happening on Jellyfish’s website
It could just be that they got away with it. It doesn’t mean they are bad websites or that they still use BlackHat SEO strategies. Since the algorithm is now supposed to be real-time and to ignore spammy links, this kind of makes sense. Some eventually recovered, through complex actions of improvement and link disavowing.īut some got away with it, and they’re probably still ranking today. Many of them lost their rankings forever. And Google didn’t like that, so it took action against it. It wasn’t a time when search engines provided the best results. They just signed contracts with SEO agencies to get their websites higher on Google.Īs the word spread, more and more shady things started to happen. The ones who suffered most were innocent business owners that had no idea about this. And people got hooked.īlackHat SEO services were expensive because they could also be very profitable. ScrapeBox, GSA, Comment Spamming, Private Blog Networks, you name it. Before we dig into the tips and tricks, let’s better understand what Google has done against link spam over the years, and why.īack in 2012, the BlackHat industry was thriving. But it’s not going to be easy, nor is it going to be cheap (is anything easy and cheap in digital marketing?). If the top competitors have spammy backlinks but are still ranking good, well, my friend, then the truth is you’ve gotten yourself into a very competitive niche. Although links can’t completely be removed from the equation (at least not very soon), other factors, like user interaction, for example, have shown a lot of prominence recently. Google has shown signs of steering away from links. There are hundreds of other factors that are taken into consideration by Google when it ranks a website, and although links are still one of the top 3 most important ones, they aren’t everything. You see, Google’s (and other search engines) main purpose is to return the best search results for the users, not the search results with the best link profile. The short answer to this question is that a spammy link profile doesn’t necessarily mean a website shouldn’t rank well. If you’ve been struggling with this issue for a while, then you’ve landed on the right page. There’s even an old Reddit thread about this: Then, almost every time, the following question follows: “My competitors have spammy links but still rank better than me.” If you think I’m going to say that you can still improve your rankings using BlackHat SEO link building tactics in 2019, you’re wrong. But while some complain about their websites being penalized, others have a completely different issue: Get Inspired from Your Competitor’s Good Links.Focus More on OnPage & Technical SEO Factors.
#Scrapebox rank tracker how to#
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Google Penguin 4.0 Update & the Disavow Tool.Why You Should NOT Build Spammy Links as Well.
They Didn’t Build Those Links (Negative SEO Attack).Why Do Sites With Spammy Link Profiles Still Rank Well?.So, why is this happening? Let’s find out! It probably happened to you (or to someone you know) to run a business in compliance with all Google’s guidelines when it comes to link building but, at the end of the day, to be dethroned by other sites from the industry with spammy link profiles. Unfortunately, although big advancements have been made, top ranking websites with clean link profiles aren’t always the case. The main purpose of the improvements was to be able to better distinguish natural links from artificially generated links. Google’s algorithm has evolved a lot over the years.
Why doesn’t Google penalize them? Why does it rank you lower than them in the Google search results, even though you play the game by the book? What’s even more frustrating is when you can’t outrank competitors which have spammy backlink profiles. Outranking your competition can be very difficult, especially if your website is rather new.